Be$os Partners With Legado 7 to Expand California Retail Presence
Photo Credit: Be$os
LOS ANGELES, February 12, 2026 (CALIFORNIA NEWS TODAY) — Cannabis lifestyle company Be$os has announced a collaboration with regional Mexican music group Legado 7 as the brand expands its retail presence to more than 50 dispensaries across California.
California Blog
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The partnership includes the release of “7 Be$os,” an origin story single centered on work ethic and cultural identity, as well as a limited-edition product line.
As part of the collaboration, Be$os and Legado 7 introduced several joint products, including:
7 Be$os Bajo la Luna (Indica) — 1.25g all-in-one vapes
7 Be$os Bajo el Sol (Sativa) — 1.25g all-in-one vapes
Exclusive off-roading merchandise and accessories
“Alex and Legado 7 normalized cannabis through Spanish corridos and opened a new lane for our culture. Be$os was created with that same goal in mind: to help destigmatize cannabis within the Hispanic and Latino community by honoring our roots and leading with respect for the culture. Para la cultura,” said Cristian Pou, founder of Be$os.
Representatives from Legado 7 said the partnership reflects shared experiences and cultural priorities.
“This partnership is about more than products. We come from the same struggles, and we both want to show our community that cannabis doesn’t have to be a stigma. With '7 Be$os,' we’re telling our story in a way that feels true to us and our people,” said Alexander Guerra, frontman of Legado 7.
Pou said the company’s near-term focus is on operational alignment and infrastructure.
“This year is about foundation. Doing fewer things exceptionally well, attracting the right people to be a part of our mission and positioning ourselves for future growth,” said Pou.
Be$os plans to continue strengthening its California retail network before pursuing expansion into additional markets. According to the company, its priorities include improving operational performance and maintaining internal alignment.
The “7 Be$os” products are available at select California retailers while supplies last.
Learn more at www.officialbesos.com.
Source: Be$os
